NEW YORK – Workshop: Designed to be Seen

Join eggersmann during A&D Market Day, June 16 from 2:30-3:30pm, for an interactive workshop and discussion with Soapbox Strategists, a digital media agency specializing in social media strategy and content creation for creative businesses and luxury brands.

Led by founders Catherine Foutermann and Hope Greenberg, this session will explore strategies for converting followers to clients, creating content that resonates, and showcasing your unique expertise. You’ll gain an understanding of what it takes to build trust and credibility in the social space, as well as how to amplify your visibility among the optimal audience.

Designed to be conversational and interactive, guests are encouraged to ask questions, share challenges, and participate in the discussion.

RSVP below and submit any questions you’d like to see addressed during the workshop. Your input will help shape the conversation and discussion with Soapbox Strategists.

About Soapbox Strategists

Founded in 2014 by Catherine Foutermann and Hope Greenberg, Soapbox Strategists is a digital media agency specializing in social media strategy, content creation, and digital marketing for luxury brands, interior designers, and creative businesses. Their approach combines thoughtful storytelling with data-driven insights, helping brands define their identity, communicate what sets them apart, and build meaningful connections with their audiences.

Working primarily within the interior design, home furnishings, and luxury lifestyle industries, Soapbox Strategists provides social media strategy and management, content creation, media partnerships, influencer programming, and digital marketing support. Their client experience includes Waterworks, the Architectural Digest Design Show, Arteriors, the A&D Building, Sotheby’s Real Estate, The MART Chicago, Tracy Anderson, NYU Stern School of Business, and the Ellsworth Kelly Studio. soapboxstrategists.com

Catherine Cantave: With an MBA in strategy and new media, Catherine is truly a social media and digital insider. Informed by both her professional background and education, Catherine’s approach to social media ensures it is holistic to the entire brand experience. She specializes in delivering measurable ROI, and prior to co-founding Soapbox Strategists worked with top fashion, beauty, luxury and consumer brands including Amazon Fashion, Fleur du Mal, AERIN, Stella Artois and Violet Grey.

Hope Greenberg: Hope’s content expertise extends from magazine publishing: She spent 9 years as the fashion director at Condé Nast’s Lucky Magazine, prior to which she was the fashion director at SELF Magazine, and an editor at Mirabella and Harper’s Bazaar. Additionally, Hope has served as an editorial, product, partnership and marketing consultant for brands including Kate Spade, Target, Joe Fresh, Jennifer Fisher Jewelry and Banana Republic.

Check out more events during A&D Market Day.

RSVP for this event

You’ll receive an automatic email confirming we received your submission. Be sure to check your spam or promotions folder. NOTE: Each person who plans to attend should submit a form below (or you may submit it on their behalf). We apologize for any inconvenience, but having an accurate count of guests helps us create an event you will love.